(first published Jan. 28, 2019 by John Hughes on Elegantthemes.) Without a brand strategy, it’s difficult for your business to have clear goals when it comes to marketing. It’s also hard for customers to understand both your values, and what your business can provide for them. Implementing a solid brand strategy gives you a clear path forward, and your customers a clear path to you.

In this article, we’ll discuss what brand strategy is and why it’s important. Then we’ll dive into four tips for developing your brand strategy. …

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